Sometimes I love this town…
Posts tagged marketing.
J. C. Penny is making a fresh start this new year, now under the leadership of CEO Ron Johnson, Apple’s former Senior Vice President of Retail Operations and pioneer of Apple’s retail stores and The Genius Bar. And I must say, this is a mighty nice piece of marketing. He’s gotten my attention and it looks like he’s headed in the right direction.
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.
-Apple’s ‘Think Different’ campaign



